Who doesn’t like classic sailor’s sweaters, especially when they come from french Breton region? You can bet we here at B74 do. ARMOR LUX is for sure one of our favourite manufacturer of those always good looking basics that should be in every wardrobe. And in fact it started with a bet! In 1938, founder Walter Hubacher from Switzerland and of Alemannic origin made a bet to create and produce high-quality underwear under the Armor Lux brand name. In 1940 the first knitting machine was purchased, and since then – including a few year’s WW2-break – the company started to grow constantly. So you might say that Walter definitely won his bet!

Today ARMOR LUX is known to be one of the finest manufacturer of classic quality clothing from France. They produce a nice range of simple and easy-to-wear garments with a naval touch. At B74 you can find shirts with long and short sleeves that show the classic striped look and can be worn to nearly any occasion. Combine them with a suit, raw denim, a jacket you want or any other style – it will alway look clean and well-dressed.

And one of facts we love most about ARMOR LUX: The company has its own Oeko-Tex standard 100-certified dyeing workshop. This guarantees the absence in the knitted fabric of substances which can harm the health of users. Its industrial know-how was recognized by the French Ministry of Economy, Industry and Employment in 2010 with the granting of the Entreprise du Patrimoine Vivant Label (Living Heritage Company Label ). So you will look and feel good at the same time!

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