The fundamentals of the brand is doing only the things they would like to have themselves at Claes Göran. There are no limitations in what they may or may not do. They started as a sneaker brand. And then they decided to once again design clothes, tomorrow they might make electric bicycles or reinvent themselves as a restaurant concept. What happens tomorrow is clearly just as exciting as what happened today. Claes Göran products are created with respect, care and a genuine love to the material. They work only with the best people they can find worldwide – as long as the production is good enough. Claes Göran does not fit all – they are turning to self-willed people who look for a sartorial alternative, so far attracting the luxury bums of the world.

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