MERZ B. SCHWANEN is a brand, that like few others stands for the revival of authenticity. They produce t-shirts, undershirts and shirts with long sleeves in a unique quality.
The story behind MERZ B. SCHWANEN reads like a novel: Peter Plotnicki, the today’s manager, strolled across a flea market once, when he suddenly stumbled upon an old worker’s shirt form 1911 with long sleeves. He was instantly fascinated how that shirt was produced and it looked so damn fantastic to him, that he decided to invest some time to find out more about that shirt, apparently coming not only from a different decade, but from a different world.
He soon found out that this shirt was produced in a german region called the “Schwäbische Alp” by a company named “MERZ B. SCHWANEN”. Due to globalization, this once so important for that region company had to close their doors forever. To his surprise, he then met one still active producer of fabrics. This man owned a whole room full of old original machines for the production of tubular fabrics – unused and covered with dust two fingers high. So Peter Plotnicki decided to revive those glorious old machines and start his own production of shirts unlike any other.
And about one year later, the machines were ready to start producing again! As this news spread across the Schwäbische Alp like a wildfire, the descendants of the original company’s founder, Balthasar Merz, offered the brand name “MERZ B. SCHWANEN” to Peter Plotnicki. The rest of the story can be discovered here at B74: Absolutely unique Shirts completely produced in germany with an unparalled quality – and every single piece with the knowledge and feeling of revitalised tradition from the very good old days!
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Merz b. Schwanen
Good Basics Light Shirt01 Prewashed Charcoal
€149,00 Select options -
Merz b. Schwanen
Good Basics Light Shirt01 Prewashed White
€149,00 Select options -
Merz b. Schwanen
Good Basics Light Shirt01 Prewashed Denim Blue
€149,00 Select options -
Merz b. Schwanen
2S14.01 Crew Neck 14oz/380gr Loopwheeler T-shirt White
€119,00 Select options -
Merz b. Schwanen
228VF Mens Loopwheeled Henley Vintage Olive
€135,00 Select options -
Merz b. Schwanen
Good Basics PLP04 Polo Blue
€85,00 Select options -
Merz b. Schwanen
Good Basics PLP04 Polo White
€85,00 Select options -
Merz b. Schwanen
2S14.98 Crew Neck 14oz/380gr Loopwheeler T-shirt Blue
€119,00 Select options -
Merz b. Schwanen
2S14.98 Crew Neck 14oz/380gr Loopwheeler T-shirt Charcoal
€119,00 Select options -
Merz b. Schwanen
Crew Neck T-Shirt Pima Cotton Greige
€59,00 Select options -
Merz b. Schwanen
Crew Neck T-Shirt Pima Cotton Denim Blue
€59,00 Select options -
Merz b. Schwanen
Crew Neck T-Shirt Pima Cotton White
€59,00 Select options -
Merz b. Schwanen
Crew Neck T-Shirt Pima Cotton Deep Black
€59,00 Select options -
Merz b. Schwanen
Good Basics PLP02 Poloshirt with Pocket white
€65,00 Select options -
Merz b. Schwanen
Good Basics Mens Sweatshirt Green Stone
€125,00 Select options -
Merz b. Schwanen
Good Basics Mens Sweatpant Green Stone
€135,00 Select options -
Merz b. Schwanen
Good Basics Mens Sweatshirt Oat
€125,00 Select options -
Merz b. Schwanen
Good Basics Mens Sweapant Charcoal
€135,00 Select options -
Merz b. Schwanen
Good Basics Mens Sweatshirt Denim Blue
€125,00 Select options -
Merz b. Schwanen
Good Basics Mens Hoodie Oat
€145,00 Select options -
Merz b. Schwanen
Good Basics Mens Sweapant Denim Blue
€135,00 Select options -
Merz b. Schwanen
Good Basics Mens Hoodie Denim Blue
€145,00 Select options -
Merz b. Schwanen
Good Originals Hoodie 382.88 Anthrazit Melange
€199,00 Select options -
Merz b. Schwanen
Good Originals Sweatpant Anthrazit Melange
€209,00 Select options -
Merz b. Schwanen
Good Originals Sweatshirt Anthrazit Melange
€199,00 Select options -
B74 Selected Goods
Merz b. Schwanen
B74 x Merz b. Schwanen Longsleeve Ink Blue
€65,00 Select options -
B74 Selected Goods
Merz b. Schwanen
B74 x Merz b. Schwanen 1950’s Crew Neck Army T-Shirt
€55,00 Select options -
B74 Selected Goods
Merz b. Schwanen
B74 x Merz b. Schwanen 1950’s Crew Neck White T-Shirt
€55,00 Select options -
B74 Selected Goods
Merz b. Schwanen
B74 x Merz b. Schwanen 1950’s Crew Neck Ink Blue T-Shirt
€55,00 Select options -
Merz b. Schwanen
215 Retro Sport T-Shirt ecru/charcoal
€79,00 Select options -
Merz b. Schwanen
T-Shirt Striped Ink Blue/Nature
€89,00 Select options -
Merz b. Schwanen
Henley 206 Longsleeve White
€99,00 Select options -
Merz b. Schwanen
Henley 206.80 Longsleeve Grey Melange
€99,00 Select options -
Merz b. Schwanen
Henley 102 Longsleeve White
€119,00 Select options
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